In 2024, according to data released by the General Administration of Customs, in the first half of the year alone, the total value of China's exports exceeded 12 trillion yuan, an increase of 6.9% over the same period last year. “Going overseas” has become a popular track for Chinese enterprises. On the one hand, Chinese enterprises are facing the urgency of “go overseas or go out”, on the other hand, the road to go overseas is undoubtedly full of “ice and fire” unknown test.

A year ago, Link announced that it would suspend its consumer-oriented business in China and devote all its energy to the expansion of the international market. The move was intended to provide a solid backing for the global expansion of Chinese companies in three key areas: talent recruitment, brand promotion and organizational development. More than 9,000 members apply for jobs through the platform every minute, and seven members successfully receive job offers ...... The new strategic adjustment of this workplace social giant, which has 1 billion members and 67 million corporate users worldwide, immediately drew widespread attention from the industry.

Faced with a critical decision-making moment, Xi Wang, General Manager of Linking China, as the core decision-maker, made a suggestion based on professional judgment to the headquarters: “The value of Linking's services for overseas enterprises in China is unparalleled, and focusing on serving these enterprises should be our best strategy.” This recommendation successfully convinced HQ to continue to invest more in Linking in China and focus on the B-side of the business. Now, Leader has achieved counter-intuitive growth in China, making it one of the top five fastest-growing businesses in Leader's global marketplace.

“Today, I am even more confident that we can help Chinese companies win a head start in their journey to the overseas market with the new technology of AI and the data from Linking's global talent pool of 1 billion.” Wang Xi said confidently.

At the critical moment, Linking can help you

The year 2024 is a key point marking the transition of AI from concept to full commercialization and application. Just like the first critical moment in a marathon race that opens the gap, companies with the advantage of AI strategic planning and talent will quickly seize the lead.

Chinese technologically advanced enterprises will more or less take some detours when entering unfamiliar overseas markets. Link wants to help companies understand their target markets through its unique big data insights and strategic consulting capabilities, and establish a long-term globalized talent strategy instead of formulating short-term, short-sighted market strategies.

Today, more than 76% of the top 100 Chinese companies going overseas have started in-depth cooperation with Linking, serving more than 2,000 Chinese globalized companies. In the face of such a huge market, Link wants to continue to expand the scope of its services to help more Chinese companies go international and let the world understand and recognize these outstanding companies. In addition to large headline companies, Linking also serves many startups in emerging fields at the early stage of internationalization, and many of their first steps in internationalization are related to Linking.

Ten Years of Pathfinding, Developing a New Global Model in China

This year marks the 10th anniversary of Link's entry into the Chinese market. Over the past ten years, Link has grown along with China's economy, and now Link's new identity in China is “China's overseas enterprise service platform”.

In these ten years, we have accumulated a large number of eco-partners, and it is also the exploratory process for us to change our customer profile from a vague talent profile to a clear one. The industries that Linkage serves for overseas enterprises cover a wide range of industries, including automotive, Internet, finance, new energy, intelligent manufacturing, big health, new consumption, etc., and Linkage has accumulated rich resources and experience in these industries.

Over the past few years, Link's commercialization business in the Chinese market has achieved great success. In particular, Link's Talent Solutions business has grown five-fold over the past eight years, while the Marketing Solutions business has doubled in size.

In 2023 Link's learning solutions were introduced to the Chinese market. This set of solutions can solve two problems for Chinese enterprises, one is to help Chinese enterprises to build a learning organization, so that Chinese workplace people in the rapidly changing labor market invincible; the second is to help Chinese enterprises to break the cross-cultural management gap, for the globalization of the development of sustained empowerment, which is the next stage of the overseas enterprises can become a “long-termism” globalization enterprise overseas. This is also the key to whether an overseas enterprise can become a “long-termism” globalized enterprise overseas in the next stage.

Relying on the global member network of more than 1 billion, Linkage also has the ability to analyze economic mapping data and 41,000 skill labels, which constitute Linkage's unique big data insights and provide valuable career development references for enterprises and individuals. In the one billion database, we help customers make scientific decisions in the uncharted field of going overseas, instead of patting their heads.2019 Leader is the first in the world to put forward the talent strategy of “Skills First” and create the world's first “Skills Atlas”. At the same time, thanks to the further integration and empowerment of Microsoft+Leading's cutting-edge technologies, as well as the generative AI model of Leying, Leying can apply innovative generative AI technology to two key areas of talent recruitment and talent development, helping enterprises win the first opportunity with AI technology.

Artificial Intelligence, Setting off a New Workplace Wave

It is based on Linking's exclusive big data insights and AI empowerment that Microsoft and Linking jointly released the “Global Workplace Trends Report 2024: AI-enabled Work Transformation” globally this year. The report shows that AI skills are spreading to all industries at the speed of light. Since the end of 2023, the number of users who have added AI skills to their professional profiles on the Collab platform has soared 142 times. At the same time, the number of non-technical professionals using LinkedIn Learning to improve their AI skills has soared 160% in the last six months.

Such real and dynamic data allows Link to have a very clear and real-time big data insight into changes in the market, labor force, industry dynamics and other dimensions. Big data shows that 96,000 companies have a need to hire 4.5 million talent overseas, a market that is expected to reach $8.4 billion in size by 2026, and predicts that by 2030, 75% of jobs in the workplace will be disrupted.

“The leadership shown by the new era of Chinese private entrepreneurs is naturally characterized by a big-picture view of China from around the world. They are building global supply chains, R&D centers, manufacturing centers, marketing centers, and other key nodes on their journey to the sea. With the development of upstream and downstream synergies and globalization of supply chains in various industries, the overseas mode of Chinese enterprises is becoming more mature. The globalization process of Chinese enterprises has just kicked off, and I am very optimistic about the future development prospects.” Wang Xi said.