The just-concluded 20th National Congress of the Communist Party of China has once again declared China's unchanging commitment to opening up to the world, and the countdown to the opening of the 5th China International Import Expo has already begun. Now, the main venue of the Fair "Clover" has been dressed up, will be more festive atmosphere to welcome the arrival of all guests.

It is understood that this year's Fair exhibitors of the world's top 500 and industry leading enterprises more than 280, nearly 90% turnaround rate. There is no doubt that these multinational giant enterprises will bring more new technologies and exhibits for the first exhibition in China and the first launch in China. For example, at this year's Expo, Adidas will introduce a heavyweight product with global debut - Adidas 2023 Chinese Zodiac Chinese New Year special series designed with the participation of Mr. Han Meilin, a famous Chinese contemporary artist. It is understood that the series is inspired by the traditional Chinese metaphysics of "Liu He" and contains 12 pairs of shoes, which combines Chinese elements with international trends, reflecting that "from introduction to co-creation" has become the development path of Adidas to explore the Chinese market.

At the same time, the 5th Fair coincided with the 25th anniversary of Adidas' entry into China. At this year's Fair, Adidas has set up a special exhibition area to celebrate the 25th anniversary of Adidas, with a special display of the highlight products that accompanied China's sports industry to create glory, so that the audience can revisit those moments of glory in the history books together. Adidas Greater China Managing Director Xiao Jiale said that China is now vigorously promoting youth sports and the comprehensive development of mass sports and competitive sports, which strengthens the confidence of Adidas to further help Chinese sports and develop the Chinese market.

The Fair itself is an "identity" conversion platform, many exhibits have become goods, exhibitors have become investors. Data show that the first four sessions of the Fair exhibitors released more than 1,500 new products, new technologies, new services, the cumulative intention turnover of more than 270 billion U.S. dollars, the first three sessions of the Fair led to 622 foreign investment projects, the investment amount of about 30.5 billion U.S. dollars.

This is due to the huge scale of the market -

Click cloud plant milk, Sun Valley coconut cheese Portuguese chicken, peace of mind Cargill banquet freeze-dried raw bone meat cat food ...... one of the world's four largest grain merchants, Cargill exhibition area of 400 square meters, visitors can not only try a wide range of fancy Cargill products, but also close to understand the many practices and innovative solutions of Cargill in the field of sustainable products and supply chain. Liu Jun, President of Cargill China, said, "The Fair has played a huge role in promoting global trade and open exchange, and participating in the Fair five times reflects Cargill's support for open trade and commitment to the Chinese market."

It is understood that Cargill also signed cooperation agreements worth a total of more than US$10 billion in the past four fairs. And at this year's Fair, Cargill will participate in several forums, conferences and signing ceremonies, and organize a wealth of activities at its booth to communicate with consumers, enhance its insights into the Chinese market, and contribute to the development of sustainable agriculture in China. Last year, Cargill celebrated a milestone of 50 years in the Chinese market," said Liu Jun. This year, Cargill will embark on a new journey and is committed to achieving new growth in China. Cargill will take the opportunity of participating in the Fair for the fifth time to provide the Chinese market with products and services that better meet consumer needs and satisfy consumers' aspirations for a better life, and to strengthen sustainable innovation in development to lead the industry for the benefit of the world."

This is due to the rich application scenarios -

The development of China's digital economy has provided a new way for foreign companies to layout the Chinese market. As one of the first foreign pharmaceutical companies to enter China after the reform and opening up, GlaxoSmithKline has joined hands with all parties to explore innovative medical solutions and build a "medical prevention" health network, so that innovations and quality medical resources can reach more Chinese patients and the public in a more timely manner. For example, GlaxoSmithKline has joined hands with local Chinese technology companies to explore digital health solutions: at the 4th Expo, GlaxoSmithKline and Baidu Health signed a memorandum of cooperation to jointly develop a digital innovation model for disease education and prevention, using herpes zoster disease prevention as a pilot to improve the self-health management ability and health literacy of middle-aged and elderly people; at the 3rd Expo, GlaxoSmithKline laid out a new "Internet+Vaccine" project. "GlaxoSmithKline has signed a memorandum of strategic cooperation with Jingdong Health to promote awareness of herpes zoster disease prevention among middle-aged and elderly people. ......

"China has become the second largest pharmaceutical market in the world, and with the Fair as a window, we see that the Chinese market is still hot, the business environment is constantly optimized and has unlimited potential, which also strengthens our determination to develop in China and continuously accelerate our investment in the Chinese market." GlaxoSmithKline China General Manager Qi Xin believes that deepening the layout in China and increasing the size of the Chinese market can also boost global business development with "China's potential".

The praise from the world's leading sporting goods companies, the world's four largest grain merchants and the top ten pharmaceutical companies shows that the four major platforms of international procurement, investment promotion, humanities exchanges and open cooperation are becoming more prominent, the attributes of international public goods shared globally are clearer, and the potential of the Chinese market is being released continuously.