(hereinafter referred to as Fujitec Bicycle) exported 5,000 bicycles to be exported to overseas, achieving the company's 2023 cross-border e-commerce export business "open door" under the supervision of Dongli Customs under Tianjin Customs.

"As a traditional industry, since we have adopted cross-border e-commerce as a new trade method to declare exports at customs, foreign retailers and wholesalers can have direct contact with our production enterprises, reducing intermediate links, increasing the order volume and saving a lot of costs." Lu Lihong, customs manager of Fujitec Bicycle, said that this has now become the main way of exporting for the enterprise.

According to Li Nan, head of the comprehensive business section of Dongli Customs, "Cross-border e-commerce has opened up a new channel for the transformation and upgrading of the traditional manufacturing industry. Completing sales and transactions online makes the export of traditional manufacturing products more convenient and efficient, and more high-quality, distinctive products can be recommended to more consumers through cross-border e-commerce platforms for greater profits."

In order to help manufacturing enterprises use this new way of cross-border e-commerce, Tianjin Customs has also introduced a variety of corresponding supporting measures.

"Usually at the beginning of the year we usually concentrate on shipping to ensure that the new annual models hit the shelves quickly. But this year the Chinese New Year came early, so our orders were also very hot during the holidays." Lu Lihong said, each batch of goods can be as scheduled customs clearance, loading, the overall logistics costs will have a greater impact, the customs "arrival direct loading" model has helped a lot.

It is understood that under the "direct loading at port" model, goods do not need to be stored in the yard, but can be loaded, pre-matched and declared at the factory, and then booked to collect at the port before the ship is cut off, and then loaded directly onto the ship for export upon arrival at the terminal.

"This model has both improved transport efficiency and reduced logistics costs, giving us more confidence in adopting cross-border e-commerce methods for export." Lu Lihong said, "The export volume of the enterprise under the cross-border e-commerce trade mode in 2022 has exceeded 1.6 billion yuan, and the enterprise is now trying to explore new markets, and the efficient customs clearance has added confidence for us to better apply the cross-border e-commerce mode for export."

To further help local manufacturing enterprises to enjoy the cross-border e-commerce export dividend, Tianjin Customs actively take a number of measures to promote trade facilitation, adhere to the "platform + industry" work ideas, guide traditional industries and e-commerce platform enterprises to deep integration, "one enterprise one policy" to help enterprises transform and upgrade. At the same time, we played the role of the "grid group" of enterprises, mapped out the base of import and export enterprises, fully investigated the needs of enterprises to carry out cross-border e-commerce business, and carried out precise policy propaganda according to the needs of the industry. In addition, it continued to promote the "B2B export service platform for cross-border e-commerce", guiding enterprises to complete the work of filing and registration, system docking and information declaration, and providing full process policy guidance for enterprises interested in opening overseas warehouses.

According to statistics, the export volume of B2B cross-border e-commerce at Tianjin port reached RMB 8.6 billion in January. In the next step, Tianjin Customs will continue to implement measures to promote foreign trade to maintain stability and improve quality, provide the whole process of policy guidance and assistance to enterprises, continue to promote the expansion of cross-border e-commerce on the volume, give full play to the role of cross-border e-commerce penetration, promote the optimization and upgrading of foreign trade, and fully assist the manufacturing industry to the sea.