On December 19, alibaba international announced that it will build the country's first "digital foreign trade port" in shenzhen, so as to create a richer transaction scene for enterprises, create more accurate business opportunities and build a more complete growth system.

According to zhang kuo, co-general manager of alibaba international, the "digital foreign trade port" is simply to build a set of digital foreign trade operating system to realize the refined operation of global buyers, digital brand overseas and digital comprehensive foreign trade services, to help enterprises better growth and promote order transactions.

In recent years, the penetration of the Internet into small and medium-sized enterprises around the world has increased rapidly, which makes the structure of global buyers undergo earth-shaking changes. According to alibaba.com, the number of active buyers on the platform rose 70 per cent from last year in developed markets in Europe and the us, while the asia-pacific and Latin America markets showed triple-digit growth. The big data of the above platform also shows that the main market of cross-border e-commerce is shifting from developed countries to developing countries, and the purchasing type of buyers is also changing from traditional corporate capital and operational procurement to finished products or light customized materials and commodities of wholesalers and retail chain procurement of small enterprises or organizations. In addition, small brand manufacturers to design or brand customized products as well as terminal retail and wholesalers of finished goods spot and light customized procurement also presents an increasing trend. In this context, the future development of cross-border e-commerce will usher in a new bonus point, and digitalization may become the most critical factor to undertake the dividend.

In the first 11 months of this year, shenzhen's total import and export value reached 2.67 trillion yuan, of which 1.51 trillion yuan was exported, up 3.3%. In terms of exports alone, shenzhen has ranked first in China for 26 consecutive years. With its unique urban innovation attribute, leading digital application ability and strong policy inclusiveness, shenzhen can make use of the "digital foreign trade port" to meet the growth needs of businesses at different stages of development.

Alibaba international station related person in charge told reporters, mature sellers to overseas market perception and independent brand establishment has a strong will. Therefore, alibaba international station set up a global intelligent marketing system, from the dimension of the public domain for merchants to provide promotion, smart marketing and brand construction in the field of fine service, China merchants hand in hand to better understand the needs of overseas buyers and structure, to help enterprises set up overseas brands or implement rebranding in overseas markets.

"Alibaba international website can provide brand display for merchants on the home page, making it easier for buyers to form cognition; It can also increase the secondary exposure of the brand by setting keywords and category word search; The platform can target the identity preference of the browsing population based on the big data, and promote the transformation of secondary marketing by precise push." Said the above person in charge.

And for the novice sellers who just set foot in cross-border e-commerce, alibaba international also launched the growth plan of thousands of merchants from the perspective of education providers. According to different development stages, a complete set of digital tools is used to empower merchants from the aspects of team building, commodity release, basic foreign trade training, and store operation.

In addition, the head also said that alibaba international station for 3 c in shenzhen belt and bag printing products and electronic components (IC), to further improve the fine buyers operation, from buyers identity preferences, freight yard portraits of precise matching, similar to the user guide, professional buyers, scene, etc., for merchants to achieve precise matching and shop to help. From the perspective of private operation, we help merchants improve the functions of flagship stores on the platform, and enhance their self-operation ability by providing services of thousands of customers, online and offline integration and multiple shopping guide scenarios. Through the establishment of digital foreign trade comprehensive services, in logistics, customs, tax refund, finance and other aspects, to help businesses to improve the ability to ensure the performance of the contract.

"Alibaba international has been deeply involved in cross-border trade for 20 years," said yu yong, vice President of alibaba group and co-general manager of alibaba international. We are fully aware of the problems and pain points in the development of smes in China. At present, through the "digital sea", alibaba international station can provide more accurate business opportunities, profitable orders and deterministic supply chain for all merchants on the platform. With the industry's knowledge insight system and a sound business capacity growth system, alibaba international can truly help businesses to embrace the new era of global digital trade.