No matter what kind of difficulties we meet, we must be strong in the face of, actively think of ways, to see the innovation opportunities contained in the crisis. It sounds like a platitudes, and every time in the cross-border e-commerce sector can find a vivid case to support it: the SARS outbreak in 2003, taobao's performance against the tide; After the financial crisis in 2008, the cross-border e-commerce platform aliexpress went upstream to provide a lot of convenience for small and medium-sized businesses at home and abroad. In the difficult moment when COVID 19 epidemic affected the world, alibaba restarted the "spring thunder plan". Aliexpress, as a cross-border retail platform for global consumers under alibaba, also actively participated in the "spring thunder plan", and cooperated with more than 100 local governments to build a cross-border C2M system to help smes tide over the difficulties.

While the epidemic situation has brought difficulties to China's foreign trade enterprises, such as reduced orders, increased orders returned, and blocked supply chain channels, the reporter of China trade news observed that foreign trade agglomeration areas such as hebei baigou with low degree of access to the Internet, began to actively try to cooperate with e-commerce platforms to sell products through online live broadcasting. Enterprises that previously mainly operated traditional offline channels had a strong demand for rapid station establishment and their own small procedures during the epidemic. The cross-border C2M system currently promoted by aliexpress was born in this difficult but innovative environment.

Introduces to the reporter according to speed sell tong, speed to sell through cooperating with local governments and local industry area, make "cross-border C2M system", founded by live "cloud", the AE investment industrial park, for merchants to provide the green channel, digital intelligent guidance, etc., in digital way on overseas C (consumer) with the domestic M (manufacturing) organic connection between, to provide intelligent digital infrastructure for the sea enterprise decision-making guidance, encourage businesses to find opportunities to category, inverse city sea, looking for a new way out.

Specifically, speed sell pass around industrial park set up investment service center, in the government employ the third party service agency to carry out the local investment promotion, training, services, by the speed to sell through platform to lecturer support, training, support and support "good seller in China" green channel flow, speed to sell through platform and make joint investment service center of local government's annual target.

According to the introduction, at present, the cooperation has been the main provincial and municipal governments in sichuan, fujian, hebei xingtai, zhejiang ningbo and so on. The goal of aliexpress's efforts is to eventually cooperate with more than 100 municipal governments and introduce more than 10,000 merchants. "Aliexpress is part of ali's spring thunder plan to build a cross-border C2M system and promote cloud live broadcasting. Before that, the sichuan government took the initiative to find aliexpress, hoping to cooperate with a big platform like ali to promote foreign trade enterprises to go online. Staff of aliexpress told the reporter that in the cooperation with local governments, aliexpress provides live broadcast training and technical support, introduces the business opportunities of opening online stores through aliexpress, and gives business guidance to merchants.

In march, aliexpress completed a total of 40 epidemic related online live broadcasting activities, achieving the spread of more than 50,000 merchants in the industry. In the whole month of march, the number of new businesses settled on AE platform increased, and the growth rate of new stores in February was more than three digits.

During the communication, the reporter found that aliexpress's cross-border C2M system helps more people than expected, not limited to traditional enterprises that have never been "connected to the Internet" and are now eager to have an online platform. According to aliexpress, the cross-border C2M system helps five types of merchants: traditional offline traders who want to "go online"; Traditional foreign trade B2B merchants with the intention of B2C transformation; Merchants who encounter difficulties on other cross-border platforms; Intended to turn to foreign trade has been linked to the domestic market network businesses, as well as the first contact with the network of factory-type enterprises.