Japan's PC market, which had been dormant for years, is suddenly on fire.
A survey by professional research firm BCN of POS data from major appliance stores and online stores across Japan found that the computer market has seen a long-term boom. In the first week of April, the Japanese PC market recorded 109.0% year-on-year growth, which climbed to 145.1% in the second week, and 164.7% in the third week, showing a remarkable upward trend.
The reason behind this is that the epidemic continues to spread in Japan. Elementary and middle schools in Japan have been closed since early march. After a state of emergency was imposed in April, the government has repeatedly called on businesses to increase the proportion of people who work from Home. For this, a lot of family emergency acquire the computer that suits office to use.
As early as 1997, Japan began to work from home. The Japanese government has been trying to improve its diverse work system, such as working from home, so that families raising children can combine childcare and work. One Japanese company, CASTER, has more than 700 employees who work from home completely. The company has no office space and its employees are scattered all over Japan, never seeing each other at all.
But globally, the percentage of people who work from home is not that high. Only 18 percent of Japanese office workers worked from home during the outbreak, according to a survey of home working conditions in Japan on March 13 (solstice) and April 13 (solstice). This was the lowest of 26 yougov respondents. This from another point of view, Japan home office hardware and software is not mature, there is a large space for development.
The outbreak has put Japan's home office system into overdrive. A growing number of companies are starting to work remotely, such as by video conferencing, and using online business systems instead of traveling. With the rapid growth of telecommuting related software development business, including a variety of attendance management tools, video conferencing tools, business communication tools, task management tools, virtual office tools and so on.
Not only that, various household goods manufacturers are also taking the opportunity to launch online activities, competitive marketing. The most obvious is the huge increase in the number of food delivery boys shuttling through the streets. Many high-end restaurants have turned to lunchboxes after they stopped serving on the premises, selling them at the door and distributing them to nearby businesses. Didi Japan also began delivering meals in Osaka in April.
According to NKB, an advertising agency, home-based initiatives during the outbreak have not only boosted food sales, but also kitchen equipment, furniture, sports equipment and books, with the growth of the gaming and video industries particularly striking.
A survey by Criteo, an online advertising agency, found that sales of casual clothing, such as sportswear, trainers and pyjamas, have risen sharply in recent weeks. As time at home increases due to travel restrictions, consumers will prioritise comfortable clothing.
The home office that surges suddenly also gives birth to a lot of home outfit to transform demand, home outfit industry welcomes business opportunity. Starting from march, Hometech, a home decoration company, launched the theme of "work space" renovation and renovation on its official website, presenting various renovation schemes and cases to customers. With the development of the epidemic, there is also a large increase in the demand for the setting of home-equipped boxes that do not need to be delivered in person, the transformation of touch-free household control equipment, and the update of antibacterial wallpaper.
Dongji sports oasis, a chain of fitness clubs, doubled its sales in March as it stepped up online marketing of its self-run "fitness furniture" after the gym was forced to close. This company "fitness furniture" the biggest characteristic is to be able to use as furniture at ordinary times, when exercising, become fitness equipment.
With the extension of emergency status and the extension of home-working measures, consumers have started to chase the joy of home life instead of snapping up goods when they find them in sufficient supply. Data show that snack goods and dumpling wrappers and spring rolls, such as sales, have recently increased significantly.
The outbreak has also spurred the development of online diagnosis and treatment in Japan. The ministry of health, Labour and welfare revised its rules in April to ease restrictions on the use of online diagnosis and treatment for patients and diseases.