Recently, the 30th China east China import and export commodities fair (SEC) on a smooth, the reporter interviewed many exhibitors in the online, they all said COVID - 19 epidemic crisis, online is "dangerous" in the east China fair (look for the "machine", enterprises have to speed up the development of the online dynamic, believe after exploration, online trade will become the new way to expand overseas market.

Many exhibitors believe that after the epidemic, the combination of online and offline will become the trend of foreign trade exhibitions. This year online China Fair provides online display, supply and demand matching, online search, online matchmaking, online signing, online customer service and other 24-hour online foreign trade platform services. What exhibitors should do is to speed up the launch of enterprises under the normal epidemic environment.

Xu Guo, deputy general manager of foreign trade at Anhui Light Industry International Trade Co., LTD., said, "The company started going online five years ago, making the company's import and export volume in the first half of this year exceed that of the whole of last year. The company has opened online stores for overseas markets on alibaba, Amazon, eBay and other e-commerce platforms." Although the first half of this year was positive, the future is still fraught with risks. To switch to online trade, it is more necessary to study the market and products, ponder over the needs of target objects, salesmen should change their way of thinking, and live product promotion has higher requirements on art designers. This online China Fair is a training for enterprises' online development and a challenge to traditional trade. We should make good use of the new platform to improve our own quality quickly."

Zhou Wei, business manager of Plum Blossom (Jinjiang) Umbrella Co., LTD, said, "We attend various exhibitions every year. The most important thing is to find customers in the market and establish a relationship with them face to face. Now foreign trade enterprises to explore the domestic market, not easy to do. If you take the products for export directly, a clear umbrella without sun protection will not be accepted by domestic consumers. Only by developing something new that no one else has, can we survive."

Zhao Wei, general manager of Shanghai Wansheng Thermal Insulation Container Co., LTD., said, "We are regular customers of The Fair. This time, the fair has contacted many customers through the Internet and introduced the latest products online. As a traditional foreign trade enterprise, we need to learn the knowledge of online trade. 'Cloud Exhibition' gives us such an opportunity. We should try our best to seize the opportunity and grow and make progress together with The 'old friend' of China Fair for many years."

Hu Yu, general manager of Hangzhou Wudu Network Technology Co., LTD., which specializes in cross-border live streaming services, told reporters, "In the first half of this year, our business has grown more than five times. Many domestic manufacturers have asked us to promote their overseas brands, and our business is constantly expanding." Hu Yu introduced, live wind has blown overseas from the domestic. The epidemic has changed the spending habits of overseas consumers, who are also getting used to shopping online. Crouching Rabbit network has cooperated with many Chinese brands to advertise and broadcast on overseas e-commerce platforms. Robots, hardware, security equipment and other products can also bring consumers a sense of experience and improve the ordering rate through live broadcasting.

Not long ago, Jiaxin Silk from Jiaxing participated in the online exhibition of The Canton Fair, which has accumulated experience for participating in the online China Fair. They reduced the exhibits from nearly 300 pieces in previous years to nearly 60 pieces this year, and pushed forward the fine products. They also shot a short video and invited models to display, so that buyers could have an intuitive feeling like participating in the exhibition offline. Wu Huiping, head of the company's exhibition, said: "We also introduced for the first time the material base that was built for 3D proofing last year. We used conference software to let buyers see the 360-degree effect of the exhibits. We discussed the revised samples together in the cloud, with the same efficiency of communication."

'The apparel industry's foreign trade situation in the first half of the year is grim, and the second half will not be easy,' said Lou Rufeng, President of Hangzhou Dingtai. The company has already made response, from the European and American market, to Japan and South Korea market, multi-direction extension. The company's design team will more closely follow the trend, timely launch new products sold overseas.