Sell products through cross-border e-commerce platforms and achieve one-stop transaction settlement, participate in online exhibitions to seek business opportunities in the "cloud" end, make overseas partners, use online live broadcast, video conference, virtual reality and other technologies to promote business and negotiate and sign contracts... Nowadays, with the help of Internet technology, more and more Chinese smes are actively embracing overseas markets and integrating into the global industrial chain and supply chain. In the face of the pandemic, smes are taking advantage of the Internet to go overseas, which is not only conducive to their own transformation and upgrading, but also adding impetus to the high-quality development of the Chinese economy.
Foreign trade businesses transformation of the new track
Newly established a cross-border e-commerce company, cooperating with domestic enterprises to develop independent applications, preparing to build a number of overseas warehouses... Since 2020, Liu Yaoze, who has been exporting consumer goods for many years, has been expanding his business into new areas. As the chairman of Shenzhen Hairong Cross-border E-commerce Group Co., LTD., Liu Yaze said in an interview with our reporter that the traditional operation mode of foreign trade enterprises is in urgent need of transformation under the background of "steady quantity and quality improvement" of China's import and export. "The company has increased investment in the cross-border e-commerce sector, through the combination of 'online + offline' sales, to strive for more overseas orders."
The global epidemic has brought multiple challenges, and traditional foreign trade businesses are further accelerating their transformation to the new circuit of digital foreign trade. According to Chinese Customs statistics, China's cross-border e-commerce imports and exports reached 1.69 trillion yuan in 2020, up 31.1% year on year. In the first quarter of 2021, China's cross-border e-commerce imports and exports reached 419.5 billion yuan, up 46.5% year on year. Many Internet companies have launched B2B (business-to-business) services for cross-border trade to help smes participate in international trade more quickly.
For example, Shenzhen Shuoteng Technology Co., Ltd. obtained the largest single overseas order since the company was founded by using digital high-tech products such as 3D factory visits and video conferencing through Alibaba's international website, which is mainly engaged in B2B business. Through the B2B model of the Internet platform, it is possible for small and medium-sized enterprises to conduct fragmented and retail-style transactions, which can effectively reduce the transaction and circulation costs and ease the operating pressure of enterprises. At the same time, smes can also use the brand effect of the platform to reduce the difficulty of financing, win more support, and reduce obstacles to cross-border business development.
Seize the opportunity of digital upgrading
In 2020, the construction of comprehensive pilot zones for cross-border e-commerce will be accelerated, from 59 to 105. The General Administration of Customs has also launched an innovative trial of cross-border e-commerce business-to-business exports, with supporting measures to facilitate customs clearance. As a new form of foreign trade, cross-border e-commerce retail exports have been booming in recent years, and have played a positive role in expanding overseas markets, absorbing and stabilizing employment for micro, small and medium-sized enterprises, said an official from the Ministry of Commerce.
"Since the implementation of the Belt and Road Initiative, Cross-border e-commerce activities between China and other countries have become more active, and cross-border e-commerce trading partners have covered 220 countries and regions around the world." Jiang Yuanyuan, an associate researcher at the Institute of Applied Economics of the Shanghai Academy of Social Sciences, pointed out that cross-border e-commerce platforms, by providing one-stop marketing, transaction, payment and settlement, customs clearing, tax refund, logistics, finance and other services, create a digital comprehensive foreign trade service system, and greatly reduce the cost and risk of smes' international market expansion.
Pan Helin, executive director of the Institute of Digital Economy at Zhongnan University of Economics and Law, said in an interview with our reporter that Internet platforms enable smes to "go overseas" and benefit all parties. For small and medium-sized enterprises, this provides new opportunities for their own development and breaks down the credit, capital and trade barriers faced by enterprises. For the Internet platform, it is conducive to create new digital application scenarios, expand more digital businesses, and realize their own diversified strategic development. As important market entities, smes are able to take advantage of the opportunity of "going out to sea" to carry out digital transformation of traditional industries, realize digital upgrading of industries, optimize the industrial structure, and inject new impetus into the high-quality development of China's economy.
Cultivate "internal work" to break new ground
Xiao-song wang, a professor in the school of renmin university of China economy, points out that small and medium-sized enterprises in mastery and application of digital technology still faces some difficulties, but the "ship small well run", the enterprise should pay attention to uniting the internal work, make full use of the online sales, live with new forms new patterns such as goods, scene experience, attaches great importance to the brand construction and flexible production patterns such as personalization, Improve their competitiveness in overseas markets. Relevant departments should provide digital technology support, which includes not only improving financing channels and digital quality, but also deep-level measures such as improving the business environment and encouraging r&d and innovation.
Experts believe that the first thing smes need to do is digital innovation to realize the digitalization of the entire process of ordering, trading and logistics, which is the basis for the layout of overseas markets with the help of the Internet platform. Secondly, smes also need to improve their products and services to better meet the needs of overseas markets, which puts forward higher requirements for their own business. Finally, the risks and challenges in overseas markets should not be ignored. Enterprises should train more professional Internet talent teams and wade out new ways of development. The government should give smes more space, time and policy support to make them more prepared and confident to go overseas.
It is understood that cross-border e-commerce practitioners still face some practical problems in their operations, such as relevant laws and regulations need to be improved, some industry standards need to be unified as soon as possible, and transaction security needs to be effectively guaranteed. The personage inside course of study points out, structures, cross-border e-commerce platform, the need to constantly perfect the relevant legislation, establish a unified cross-border electrical business rules and standards, it is better to promote the establishment of "area" all the way along the cross-border e-commerce credit system, including credit inquiry, qualification certification, credit guarantee, etc., to eventually become the cross-border e-commerce integrated services platform.
Foreign economic and trade university international economic research institute of mulberry bacc the thought, in order to further enhance foreign trade enterprise endogenous impetus, cross-border electricity business global operations to create the new mode, build the "dominance of Chinese enterprises, local enterprises to actively participate in" the electric dealer market outside the territory of China, encourage domestic enterprises to quickly enter the target market, improve the reaction speed of enterprise to the international market change.
