In the second China International Import Expo two years ago, JINGdong Group announced that the purchase amount of imported brand goods in three years would reach 400 billion yuan. On the eve of the opening of the CiIE, JINGdong Group officially released the JINGdong Import Consumption Report. According to the report, JD.com's purchase of imported brand goods has exceeded 310 billion yuan in the past two years, which is expected to exceed the target.

On November 2, at the "Sharing a better life with the World · Ambassador's International Consumption Forum" held in Beijing, Han Rui, vice president of JD Group and head of JD retail V business group, said: "At 8 PM on October 31, JD 11.11 was fully opened and ushered in a good start. More than 190 million items were sold in just four hours. Among the best-selling products, cherries from Chile, cookies and milk powder from Denmark, latex pillows from Indonesia, bird's nests from Thailand, Nintendo and SONY game consoles from Japan are all favored by Chinese consumers, "he said.

According to the data provided by JD Group, the transaction amount of JD International 11.11 Off to a good start increased by more than 70% year-on-year, the transaction amount of more than 300 sub-categories increased by more than 100% year-on-year, and the transaction amount of more than 1,000 overseas brands increased by more than 100% year-on-year. According to the relevant person in charge of JINGdong Group, on the one hand, this shows consumers' pursuit of quality and refined consumption trend in daily life, and on the other hand, it also shows that imported supermarkets have become the base camp for users to stock up on goods.

According to jingdong import Consumption Report, cosmetics, maternal and child care and nutrition and health care are the absolute hot spots in import consumption. According to the report, categories with a large increase in imports in 2020 include medical care, pet life, food and beverage, mother and child, and personal care.

"We are very proud that Chile is the first country in Latin America to establish a national pavilion in cooperation with JD.com. Jd Chile's National Pavilion currently offers about 30 Chilean brands to Chinese consumers. We will work harder to make jd Chile's national Pavilion more successful." At the event site, when talking about jingdong Chile Pavilion, Chilean Ambassador to China Luis Schmidt said that on the opening day of jingdong 11.11, the transaction amount of jingdong Chile cherries increased by 210% year-on-year.

"For consumers everywhere in China, 'digital convenience' makes international products within reach. In the past year, China became the fifth largest export market for Danish goods for the first time. Danish brands such as Lego toys, Arla Dairy products, B&O electronics and ECCO shoes are very popular." Danish Ambassador to China Ma Lei said.

Indonesian Ambassador to China Zhou Haoli said that "JD.ID" (JINGdong India) has now developed into one of the six e-commerce in Indonesia, which has played an important role in promoting two-way trade between the two countries and the digital transformation of smes. Jingdong will play an important role in promoting Indonesian products such as shrimp crackers, snacks, coffee and edible bird's nest in China's domestic market. On the opening day of JD.com on November 11, sales of hair essential oil with Indonesian origin characteristics increased by 245.9% year on year.

In addition, in jingdong's 11.11 opening, Thailand tiger sticker, Thaikal bone strength, Pak's health care products, makeup bud mask and other products are also deeply loved by consumers. Thai Ambassador to China Attayu Xithamu said that Shangtai Group and JD Group are very good partners, and JD CENTRAL jointly built by the two sides is very helpful to the development of China-Thailand trade. Thai goods are very popular in China, with 260,000 Thai durians sold on JD.com during this year's 618 campaign.

"Recently, I visited jingdong plant factory in Beijing. I was impressed by the quality of the vegetables picked on the spot and eaten raw. Japanese companies' technology and wisdom are also fully integrated in this factory." Hideji Tanaka, Minister of Commerce of Japan in China, expressed the hope that Chinese consumers can enjoy fruits and vegetables from Japan more conveniently in the future.

In July, The State Council approved Beijing and other five cities to take the lead in developing themselves into international consumer centers, said Guo Wenjie, deputy director of the Beijing Municipal Bureau of Commerce. Beijing's consumer market is open to the whole country and the world, taking the lead in forming a consumption-driven economic development pattern. E-commerce enterprises represented by JINGdong Group have actively innovated and applied new technologies and models of the digital economy, effectively opened up new channels for domestic and international consumption, led and promoted the innovative development of e-commerce and cross-border e-commerce, and become an important channel for household consumption, innovative formats of foreign trade development and a key driving force for economic growth.

It is understood that as jingdong's imports one-stop shopping platform, jingdong international governments and institutions hand in hand with foreign brands, to develop national pavilion innovative integrated project, aims to provide foreign brands to enter the Chinese market efficient channel, at the same time into the national culture, tourism and other amorous feelings, build a pavilion IP with local characteristics.

Up to now, jingdong international national Pavilion project has opened 22. In 2020, the number of new brands introduced through the national pavilion increased by more than 100% year on year, and in 2021, the number of national pavilion cooperation increased by 3 times year on year. More than 50 national pavilions are in the pipeline.

In addition to the national Pavilion project, for more overseas brand merchants, especially small and medium-sized merchants, JINGdong International promotes operation efficiency through a series of measures such as "Star Map Plan" and "Beijing-International Alliance".

It is reported that as of June 30 this year, JD has about 50 bonded warehouses and overseas warehouses, with a total management area of over 500,000 square meters. At present, JINGdong Group is building a double 48-hour channel around the world, realizing China's 48-hour access to the world, helping global commodities enter China, and Chinese manufacturing to the world