The 2021 China New Consumption Summit forum was held recently. Participants said that 2021 is an extraordinary year, as the epidemic prevention and control are continuing, but domestic consumption is steadily recovering. Many enterprises turn the crisis into opportunities and achieve rapid development, among which the most obvious is domestic brands. From the Palace Museum of cultural creation, dunhuang frescoes co-name, to the outbreak of many domestic brands, consumer acceptance and recognition of domestic goods greatly improved, domestic brands are also moving to the center of the stage.

It is understood that just past "double 11", Li Ning, anta and other domestic sports brands are accelerating the expansion of share, shaking the position of Adidas, Nike once. Big data shows that anta's total sales volume on Tmall is 338.940 million yuan, ranking first. Nike ranked second with a total sales of 3.15338 million yuan. The third adidas total sales of 1430.63 million yuan. In the cumulative sales list of single mobile phone products on JD, iPhone 13 and iPhone 12 ranked second and fourth respectively, and the sales champion was Redmi K40. At VipSHOP, 8 out of the top 10 women's clothing sales are domestic brands, and 9 out of the top 10 men's clothing sales are domestic brands.

The blue moon of washing industry is now almost a household word. Zeng Liqun, General manager of Blue Moon Communication, said that as a daily chemical enterprise, Blue Moon has always adhered to the r&d concept of integrating the world's advanced technology into consumers' lives, focused on the research of cutting-edge technology in the field of washing, and promoted the upgrading and development of the industrial chain, among which washing concentration is one of the key points for Blue Moon to achieve high-quality development.

Zeng Liqun said that in 2015, developed countries such as the United States and Japan accounted for more than 98% of the concentrated detergent market, while China accounted for a very low proportion. Blue Moon broke through the technical difficulties and took the lead in launching the "concentrated +" detergent machine Washing Supreme, which is the first dose-type pump head loaded with "concentrated +" detergent in China. Subsequently, Blue Moon also launched supreme Biotechnology laundry detergent, Supreme Biotechnology deodorizing laundry detergent, and concentrated softener, continuously promoting the upgrading of concentration in the industry. "In the future, Blue Moon will continue to promote the process of detergent concentration, achieve high-quality development of the enterprise, and boost the industry upgrade."

Shi Shaojun, secretary of the board of directors of Jinhui Wine Co., LTD., said that both inheritance and innovation, so that the life of the enterprise is evergreen. Jinhui Wine has been optimized based on this concept in production technology and brand building. At present, they rely on the Internet of Things temperature control technology to study the microbial state and the process of alcohol fiber production in real time, to better guide the production of liquor.

"In the production process, the enterprise through intelligent, digital production, not only a large range of reduced labor intensity, but also improve the stability of wine output and wine quality, liquor quality control management to a new level." Guo Shuanxin, deputy secretary of the Party Committee of Shaanxi Xifeng Wine Factory Group, said that in terms of brand building, the enterprise has explored new concepts and new carriers of cultural transformation and communication penetration, and spread good stories of the enterprise through new media such as Douyin.

Guo Shuanxin said that the enterprise has been deeply exploring the history and culture of Western Phoenix wine, craft culture and regional culture, constantly extending the brand culture and product culture, and paying attention to the cultivation of inheritor of western Phoenix wine brewing skills. In addition, as a state-level garden factory, Xifeng wine Factory is also an industrial tourism base. "An hour-and-a-half tour will let consumers know how the Xifeng wine, which has been continuously passed down for 3,000 years, is brewed."

"Yili gives full play to its advantages in technology and management in the upstream of the industrial chain, helps farmers and herdsmen solve problems in technical management, carries out organizational construction, personnel training and performance management, and ensures and improves the quality of milk source from the source." According to Zhang Yipeng, vice president of Yili Group, the average yield of cows per unit day has increased from 20.89 kg per day to 29.69 kg per day after the technical reform of yili Group and its cooperative pastures. The cost of raising milk per kilogram dropped from 3.58 yuan to 3.09 yuan. This rise and fall has helped cooperative farmers to increase their income, which has increased by more than 5 billion yuan since 2016.

In order to better grasp consumer demand, Yili has also built its own big data radar platform to carry out targeted innovation and constantly improve customer satisfaction, Zhang said.

"Chinese entrepreneurs should dare to redefine world standards and lead Chinese brands and standards to the world." Wang Junhao, chairman of Junyao Health, said that the amount of viable bacteria is one of the important indicators to measure the quality of probiotic products. Many products are only labeled with production added quantity instead of factory tested quantity, which is misleading to consumers. Junyao clearly indicates "factory tested quantity" on the product packaging, and reminds consumers in a prominent position on the product details page that the number of live bacteria tested in factory is not equal to the number of live bacteria added in production. Junyao health has been practicing, and expects relevant policies to modify relevant requirements in the future, so as to create a more benign development environment for the probiotic industry.

Wang Junhao said that in the next three to five years, Junyao Health will focus on "healthy" elements, take probiotics as the core breakthrough, "master the technical barriers, reach the international leading, build the core competitiveness" as the standard, so that China's "good bacteria" to the world