EBay, a Nasdaq-listed company, announced on March 9 that it signed a strategic cooperation agreement with Global Sources and jointly published the "White Paper on Cross-border E-commerce Export of Consumer Electronics". Both parties will integrate their platforms and resource advantages, connect eBay sellers with high-quality suppliers of global resources, help cross-border e-commerce enterprises strengthen their supply chains, seize the opportunity of electronic products going overseas, and bring China's high-quality consumer electronic products to global consumers.
According to the agreement, eBay and Global Sources will set up a platform for procurement and supply connection and information exchange. EBay sellers can directly contact high-quality suppliers and manufacturers through participating in global Sources offline exhibitions and services, so as to further improve the supply chain. In addition, the two sides will further connect and develop multiple connectivity of online platforms, and cooperate to release data and insights on consumer electronics products going overseas, helping cross-border e-commerce enterprises to lay out their global export layout.
According to the "White Paper on Cross-border E-commerce Export of Consumer Electronics" jointly released by eBay and Global Sources, COVID-19 has changed the consumer electronics market, and the demand for items related to "home economy" has grown rapidly in recent years. According to eBay, the market for kitchen gadgets such as mixers, air fryers and mini refrigerators is clearly on the rise. The global influence and acceptance of Chinese consumer electronics brands is growing.
At the same time, the white paper summarizes the overseas market trends and hot selling categories of consumer electronics: First, the growth of smartphone sales expands the market opportunities of mobile phone accessories. With the growth of global smartphone sales, consumers are increasingly demanding mobile phone accessories. Mobile phone accessories such as quick charging, wireless charging, mobile phone cases and LCD screens, which Chinese sellers have advantages in manufacturing, will also see rapid growth.
Second, consumers put forward higher requirements for audio products. Electronic audio products with online teaching, network meetings and other popular activities, wireless headphones, microphone, headset and other products exports have been rising. The United States, the United Kingdom and Germany are still the major consumer markets for audio equipment.
Third, the deepening demand for wearable technology in various application scenarios continues to be strong. The rise of remote working and the COVID-19 pandemic are the main factors driving sales growth. Smartwatches and earphones are the main wearable products.
Fourth, the rise of game e-sports to enhance the attention of game peripheral products. Vendors have adapted traditional hardware and peripherals to cater to the growth of esports. In terms of product line, peripherals such as game keyboard and mouse, earphones and so on have attracted high attention in peripherals market.
Fifth, the smart family system will be transformed from single-product intelligence to whole-house intelligence. More and more home appliance manufacturers begin to build interconnected smart home system, and intelligent customized solutions for the whole house gradually become a new trend in the development of smart home industry. Open source and connectivity between different platforms is on the rise, allowing smart home products from different brands to connect together. Smart security, smart home appliances and smart lighting market segments such as strong demand.
