On April 28th, with the theme of "brand quality, enjoy life", the 4th Double Goods Online Shopping Festival and African Good Goods Online Shopping Festival was launched in The Holy Land Global Commodity Trade Port of Guangzhou Huadu District. The event will last until May 12, involving the whole business of food, accommodation, travel, shopping, entertainment and other e-shopping scenes, including fresh retail, leisure and entertainment, more than 200 categories, by providing a variety of online consumption supply to help promote consumption upgrading and release the potential of domestic consumption.

CAI Yudong, deputy director general of the Department of E-commerce and Information Technology of the Ministry of Commerce, said in a video address that it is of great significance for China to join hands with African countries to expand cooperation on Silk Road e-commerce and hold the African Goods Online Shopping Festival and tourism e-commerce promotion activities. The Ministry of Commerce, together with relevant departments, organized the 4th Double-product Online Shopping Festival and African Goods Online Shopping Festival nationwide, which is not only a practical measure to expand domestic demand and offset the negative impact of the epidemic, but also an important way to build a new development pattern of services.

China-africa e-commerce cooperation: Effective assembly of "people", "goods" and "fields"

Guangzhou special show effectively connects the "people", "goods" and "fields" of Chinese and African e-commerce, and promotes the in-depth cooperation between Guangzhou and African countries in the field of "Silk Road E-commerce" --

According to The guangdong Province department of Commerce two inspector Li Jing introduction, this double product online shopping festival guangdong special reflects the three highlights: one is the enthusiasm of enterprises to participate in high, two is the category of goods, three is the promotion. Guangzhou special performance through the consumption voucher, second kill, discount, full reduction, buy free and other forms of promotional activities, become an important engine to stimulate consumption.

The person in charge of Guangzhou Commerce Bureau said that in recent years, Guangzhou has given full play to its advantages of being "the capital of live Streaming e-commerce" and "the city of cross-border e-commerce". It has participated in national online Shopping Festival, Double Goods Online Shopping Festival and other national consumption promotion activities, and held guangzhou Live streaming E-commerce Festival and other far-reaching activities. We will increase the proportion of online retail sales of physical goods above designated quotas in total retail sales from 13.9 percent in 2019 to 21.8 percent in 2021. From January to March this year, the online retail sales of physical goods in Guangzhou reached 55.35 billion yuan, with a year-on-year growth of 15.8%, nearly twice the national growth rate and 2.9 percentage points of growth, which has become an important growth pole of high-quality economic development in Guangzhou. Guangzhou will continue to play the role of e-commerce in driving economic growth and help cultivate and build an international consumer center city.

At the meeting, Guangzhou Airport Committee and Guangdong Cross-border Electronic Chamber of Commerce respectively signed strategic cooperation agreements with Guangdong General Chamber of Commerce in Africa. According to the agreement, "Yueyitong", a subsidiary of Guangzhou Airport Commission, as the only online platform with B2B trading capacity for this activity, will base on the business advantages of Guangzhou, give full play to the location and policy advantages of Guangzhou Airport Economic Zone and Guangzhou Baiyun Airport comprehensive free trade Zone, and link the Chinese and African markets through the mode of "offline double park + online platform". The home page of "Yueyitong" platform sets up a special area for featured products of African countries, inviting African products to enter the "Yueyitong" platform for large trade, brand areas and other sections.

"There is a shift in sales patterns in Africa, from bulk trade to small volume and retail, and more people are moving from physical procurement to e-commerce." Huo Jiangtao, executive vice President of Guangdong General Chamber of Commerce in Africa, said that the African population has great consumption potential. Driven by the global trend of cross-border e-commerce, the awareness of cross-border consumption in Africa is increasing year by year, and the operability of e-commerce market in the future is strong. According to incomplete statistics, online retail sales in Africa are expected to grow at an annual rate of 40% over the next decade. Guangzhou's cross-border e-commerce strength is in the forefront of the country, so it can better explore the African market.

Mr. Kennedy, who won the promotion Ambassador of Online Shopping for Good Things in Africa, said that African coffee, tea and other products are very popular among Chinese consumers, and a large number of good products from Guangzhou, especially herbal tea, are popular among African consumers. "Guangzhou's e-commerce business environment is particularly good, I have achieved the 'from 0 to 1' e-commerce progress here, will do my best to promote good things for guangzhou and Africa consumers." Kennedy said.

"Camping consumption" : leading the new consumption craze

Reporters learned that this event will focus on brand building, brand consumption, African goods and other main lines, in the form of online and offline linkage to create guangzhou e-commerce special with Guangzhou characteristics.

Online, e-commerce enterprises, brand businesses to create special areas for consumers to "May Day" holiday consumption feast. Offline, guangzhou seize the camp "consumption" new boom, launch site building "awning" stage, in the form of "tiantai camping" set up camp life experience zone, consumer can be at the scene to experience the camping tents, awning lights, stoves and other products of consumption scenarios, can buy hot style GuangHuo and specialty products more than 20 countries in Africa.

Driven by the normalization of epidemic prevention and control and the "double reduction" policy, more and more people choose to go camping to enjoy the beautiful scenery of urban greening and explore the outdoor nature. The "camping + rooftop/balcony" policy brings more options for urban camping and greatly reduces people's travel costs. "Post-90s" and "post-00s" tourists and "post-80s" family tour families are becoming the main consumer groups of camping products on e-commerce platforms.

Ye Weilun, CPPCC member of Huadu District and founder of Migos Outdoor camping, believes that camping products are emerging track, and many vertical camping categories have high-end IP brand development space. In a quite long period of time, this camping boom will not fade away, and it will set off a consumption boom in IP camping market integrating business, culture and travel with the help of the new mode of livestreaming e-commerce.