In a showroom in Xipeng Industrial Park, Jiulongpo District, Chongqing, there is a wide range of small agricultural machines such as farming machines and seeders, among which there are three iterations of farming machines alone, which are more convenient to operate than one generation.

This is the product showroom of Chongqing Huashi Dan Machinery Manufacturing Co. (hereinafter referred to as Huashidan Machinery). 60% of the company's products are exported, with products spreading to more than 80 countries and regions in South America, Eastern Europe, Western Europe, Southeast Asia, Middle East and Africa. Segmented market force, so that this small agricultural machinery enterprises to the global market.

"Focus on market segmentation 'make articles'"

The terrain of Chongqing is mainly mountainous and hilly, and large agricultural machines are often "unsuitable" here: climbing, turning and tilting are all obstacles, but small agricultural machines are able to take advantage of the situation here.

Huashi Dan machinery as a focus on small farm machinery production enterprises, in the epidemic, the international situation changes and other multiple tests, from January to May this year, sales of 167,000 sets of agricultural machinery, sales revenue of 210 million yuan, an increase of 10%.

"Huashi Dan Machinery has been doing auto and motorcycle supporting in the early stage, and started to do small farm machinery from 2006, just to see the business opportunities of small farm machinery in the market segment of mountainous hills." Huashi Dan Machinery Chairman Liu Daming told reporters that in recent years the company has developed more than 40 small farm machinery products tailored to local conditions, quickly seized the national market segments, while exporting overseas.

In response to the aging population and rural labor shortage in recent years, Huashi Dan Machinery has developed unmanned small orchard management machine. The reporter saw in the demonstration video, only need to pre-set the program for this management machine, it can follow the instructions to turn the soil, weeding and other operations on their own, greatly saving labor.

"In addition to agricultural machinery, our engines and generators also focus on market segmentation 'do article'." Huashi Dan machinery general manager Li Xin pointed to a small generator, said, now it has come to the hot summer, some truck drivers in order to save fuel, rest at night in the car can not afford to open the air conditioner, now just buy a small generator like this, all night with the air conditioner does not consume much electricity, economic and affordable.

With the improvement of people's living standards, outdoor leisure has become a trend. Hwashidan Machinery sees this market segment and has launched a silent inverter generator set, which can provide lighting and barbecue services for outdoor leisure. At the same time, it has also developed compact and lightweight emergency power supply and other products to meet the needs of outdoor leisure people for electricity and emergency start.

"It is impossible to go out without excellent quality"

In a material analysis room of Huashi Dan Machinery, Liang Yongjun, a metallographic analyst who has been in the business for more than 20 years, is operating a precision instrument for elemental testing. Just see him put a piece of metal raw material into the instrument, and in a short time the composition of various metal elements of the raw material are displayed on the computer screen.

"Our raw materials are subject to this test, only then can we master the quality of raw materials, so as to ensure that the entire industry chain are quality control." Liang Yongjun said, "In Huashi Dan machinery, quality testing is considered the top priority, strict quality testing to ensure that the product is excellent, the market will recognize."

In the production workshop of Huashi Dan Machinery's small agricultural machinery, an intelligent production line is operating in an intense and orderly manner, with robots automatically transporting parts and actively avoiding pedestrians and obstacles under the guidance of ground magnetic strips and two-dimensional codes.

"In 2021, we innovatively introduced this intelligent production line and became one of the few enterprises in China to use the intelligent car production line for the production of small agricultural machines." Chen Li, deputy general manager of Huashi Dan Machinery, said that the intelligent production line not only improves production efficiency, but also gives a more reliable guarantee of product quality.

The power endurance laboratory, emission testing room and high and low temperature laboratory of Huashi Dan Machinery are also running busily. The reporter saw in the high and low temperature laboratory, a freshly produced farming machine was undergoing extreme cold and heat tests. "Our products can only become commodities from products if they can withstand the temperature range of -55℃ to 85℃." Liu Daming said, "Huashi Dan machinery exports so wide, without excellent quality, it is impossible to go out."

"Only innovation can break through the development 'ceiling'"

In the technical center of Huashi Dan Machinery, there are more than 300 patent certificates hanging on the "patent wall", among which there are more than 40 invention patents. "Our company has three research institutes for agricultural machinery, new energy and intelligence, with more than 80 researchers, and from 2018, the annual investment in research and development is about 15 million yuan." Li Xin said that while strengthening independent innovation, the company also actively carries out cooperative research and development between industry, academia, research and use.

"The previous experience of doing auto and motorcycle supporting makes us deeply realize that there is no way out of the rough development, and the only way for the enterprise to break through the development 'ceiling' is innovation." Liu Daming told reporters, the enterprise used to do auto and motorcycle supporting, because there is no intellectual property rights and core competitiveness, soon encountered a development "bottleneck", profits and output value can not be guaranteed, which also forced the enterprise to transform the development.

"Where the market is, where to open up the territory; where the market is, where to research and development innovation." Chen Li introduced that in recent years, by continuously promoting technological innovation and improving product quality, the enterprise has successfully met various risk challenges, and its sales revenue has increased by 50% year-on-year for two consecutive years.

Today, Huashi Dan Machinery has cooperated deeply with many foreign enterprises, forming a sales pattern based on domestic and global sales. "As long as we find the right market and always insist on innovation, no difficulty can defeat us." Talking about the future, Liu Daming is full of confidence.

Translated with www.DeepL.com/Translator (free version)