"This big brand essence and lotion is specially launched for this live activity of limited discount ......" August 15, in the bonded warehouse of Shenzhen Airport Bonded Logistics Park Yongli Badatong Logistics Co. The first online live broadcast with goods on the Taobao Global Shopping platform was launched, and the first online was watched by more than 200,000 people. In the bonded warehouse "traffic explosion" in the live room, fans and anchors enthusiastic interaction, the order volume is also constantly refreshing records.

This live event is the first time Shenzhen Baoan Airport Customs record in the customs supervision area of the enterprise marketing activities, but also to promote the rapid development of cross-border e-commerce online bonded import business in Shenzhen to develop new ideas. According to statistics, from January to July Shenzhen Airport Baoan Customs inspection and release of cross-border e-commerce online bonded imports of goods increased by 10.2% year-on-year.

"Moving the live room to the bonded warehouse allows consumers to visually see the entire process of placing orders for goods, packing, punching orders, customs clearance and shipping. With this immersive shopping experience, the order volume on the first day of the broadcast exceeded 10,000 orders and total sales reached 1.2 million yuan, which tripled." Wang Tingyu, the business leader of Shenzhen Yongli Octopus Logistics Co., Ltd, said, "To ensure a smooth first broadcast, the customs provided convenience from various aspects such as live broadcast equipment storage, exhibit transfer and customs clearance guarantee, which eliminated the worries of enterprises."

With the rise of major live broadcast platforms, the field of cross-border e-commerce imports of live broadcast with the rapid development of the trend. According to Shenzhen Baoan Airport Customs Bonded Supervision Section Chief Wang Xiang, compared to the traditional sales model, live with the content of novel forms, preferential prices, more intuitive display of goods, loved by the public. Live broadcast booths set up in the warehouse, consumers can see the customs clearance of goods, buy also more assured. In addition, to ensure that the cross-border e-commerce online bonded imports of goods customs clearance needs, the Customs and Excise Department has developed various protection and facilitation measures, the introduction of "appointment clearance" "centralized customs clearance" "reserved gates "and other convenient measures to achieve 7 × 24 hours customs clearance without stopping, consumers can receive goods on the same day as soon as they place an order, greatly enhancing the consumer experience.

Wang Tingyu told reporters that recently, the Customs also opened the return of goods into the park business, returned goods can be smoothly entered into the park in just 3 days, not only to save the cost of returned goods in the area outside the warehouse and short barge, but also shorten the return business processing time, to solve the pain points that have been plagued by after-sales business, "higher consumer consumption freedom, better satisfaction, but also to promote the increasing number of orders ".

Shenzhen Baoan Airport Customs said that, as one of the initiatives to promote foreign trade to maintain stability and improve quality, cross-border e-commerce online bonded imports and live with goods superimposed to help the healthy development of cross-border e-commerce industry, the next step Customs will continue to accelerate business reform and innovation with the help of new means, new economy and new technology, to create a good business environment.

Translated with www.DeepL.com/Translator (free version)