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RE:How a major foreign trade province goes to sea to grab a single
"jintengflag published on 2022-12-28 09:21:36
Since November, Guangdong has organized a number of enterprises to participate in overseas exhibitions in Malaysia, Singapore, Indonesia and other places. Guangzhou, Dongguan, Foshan and other major foreign trade and manufacturing cities are also competing to introduce favourable policies to support enterprises to go abroad and grab orders.  To further help Guangdong enterprises develop diversified international markets, the Department of Commerce of Guangdong Province has planned to build and enhance the "Guangdong Trade Global" Guangdong overseas commodity exhibition platform in overseas export markets from 2023 onwards, so as to expand the global influence of "Guangdong goods", and the relevant competition activities have recently been launched. The relevant competition has recently been launched.  With the gradual optimisation and adjustment of anti-epidemic policies, Guangdong, a major foreign trade province, has been accelerating its efforts to organise advantageous industrial clusters to "go to sea" to seize global orders. A few months ago, Guangdong proposed to explore organising enterprises to "go out" to the international market by organising chartered flights and other means, and launched the "Guangdong Trade Global" overseas chartered exhibition programme to facilitate Guangdong enterprises' participation in overseas exhibitions.  Since November, Guangdong has organised a number of overseas exhibitions for enterprises in Malaysia, Singapore, Indonesia and other places. Guangzhou, Dongguan, Foshan and other major foreign trade and manufacturing cities are also competing to introduce favourable policies to support enterprises to go abroad and grab orders. The Foshan government's economic and trade delegation has recently won a billion yuan in Europe. The first government delegation to go abroad since the epidemic organized by the Dongguan government recently led 51 enterprises to exhibit in the United Arab Emirates on a chartered plane to carry out the "Made in Dongguan, enjoy global reputation" Dubai campaign.  Most of the Guangdong enterprises that recently "went to sea in groups" came from industries with advantages such as electronics and garments. After three years of epidemic, Guangdong enterprises are enthusiastic to participate in the government's overseas market expansion activities through the mode of "overseas exhibition + business charter + epidemic prevention services". The overseas market feedback shows that the products with advantages of "Guangfu" are still well received at major exhibitions, which also increases the confidence of enterprises to expand the global market.  The fourth Guangdong (Malaysia) Commodity Fair in early November was the first Guangdong delegation to exhibit overseas in the form of chartered flights in the past three years since the epidemic. Enterprises from Foshan, the "capital of ceramics", Shunde, the "capital of home appliances", Dongguan, the "capital of IT equipment" and Zhongshan, the "capital of lighting Enterprises from Foshan, the "ceramic capital", Shunde, the "home appliance capital", Dongguan, the "IT equipment capital" and Zhongshan, the "lighting capital", were enthusiastic in their search for business opportunities.  The person in charge of Dongguan Sohan Garment Co., Ltd. said that 60% of the market for the company's products is overseas, and the previous online exhibition to take orders is often affected by problems such as time difference, so the government launched a chartered exhibition will be the first time to sign up, looking forward to breaking the ice in the Malaysian market.  Guangdong will account for 35.1% of the country's cosmetic exports in 2021. At the Asia Pacific Beauty Show Singapore Special Exhibition in mid-November, a group of 69 Guangdong enterprises brought their "beauty smart" products to the show, which were also favoured by buyers. "Our nail art machines and other exhibits were snapped up, and we met nearly 100 new customers, as well as an old American customer we had been working with for three years but had never met before." said Zeng Jianwei, foreign trade manager of Dongguan Simei Cosmetics Co.  For Guangdong, the promotion of advantageous industries "group to the sea", both the province's implementation of the Guangdong Trade Global Brand Project, to promote the transformation and upgrading of foreign trade series of initiatives to continue, but also to help enterprises to cope with the current decline in orders pressure, to crack the foreign trade predicament of the opportunity. In the first three quarters of this year, Guangdong delivered a foreign trade "report card" with export growth of 5.6% and trade growth of nearly 10% to Europe and the United States; in the fourth quarter, many foreign trade enterprises reflected that the peak season was not strong and orders were insufficient under multiple challenges such as weakening external demand and rising costs, and the government organized enterprises to take the initiative to dock with the international market, which became an efficient way to cope with the challenges and The government organized enterprises to take the initiative to meet the international market, which became an efficient way to cope with the challenges and stabilize the foreign trade.  For Foshan, Dongguan and other strong manufacturing cities, the use of government resources to speed up the process of enterprises "going to sea" is more urgent, both to seize the end of the year "window period" for foreign trade "final examination "extra points, for the new year to get a good start, but also for the development of local advantageous industries to accumulate new momentum.  In early December, the Foshan economic and trade delegation ended its "ice-breaking journey" across Europe and returned smoothly, with enterprises from home appliances, home furnishings and other Foshan-specific industries winning over 500 million yuan in intended orders. Affected by the shortage of natural gas and other factors, the European market demand for heating electrical products soared, this visit, many enterprises to grasp this market opportunity. Ltd. with air source heat pumps and other products, in Germany took a total of 22 million euros of new orders. "It is a great encouragement for us to be recognised by German customers. We will use this as a basis to further increase the market share of our products in Germany and Europe." said Ding Xiaojiang, Chairman of Gao and Mei.  Dongguan, which has ranked among the top five cities in the country in terms of total foreign trade for 25 consecutive years, has also accelerated the pace of organising groups to go to sea to grab orders, not only by setting up a special team to stabilise foreign trade and organising many waves of enterprises to exhibit abroad, but also by issuing a new policy on December 9, which will significantly increase the amount of support for enterprises to exhibit abroad. Dongguan enterprises have been enthusiastically participating. "Exhibiting abroad costs more than 100,000 yuan a time for booths, decoration and travel, which is a huge cost for our start-up companies, thanks to the government's strong subsidy support." Yang Mei, general manager of Dongguan Clear Toys, told reporters that Dongguan is actively building a "tide play capital", the company has signed up to participate in Indonesia, Vietnam, Germany and other places toy exhibition at the end of the year, hoping to ride on the rapid growth of the global trend toy market, Dongguan tide play cards to the world.  In order to further help Guangdong enterprises develop diversified international markets, the Guangdong Provincial Department of Commerce has planned to build and enhance the "Guangdong Trade Global" Guangdong overseas commodity exhibition platform in overseas export markets from 2023 onwards, so as to expand the global influence of "Guangdong goods", and the relevant competition activities have recently The relevant competition has recently been launched. For example, Dongguan will organise enterprises to participate in nearly 50 overseas exhibitions in the first half of 2023, and is currently stepping up its efforts to identify exhibitors' needs."