Products
RE:Porsche Management Consultants Dong Juntian: People need to be at the heart of the change in the aut
"jintengflag published on 2023-04-01 10:21:21
  SHENZHEN, March 31, 2023 /PRNewswire/ -- On March 29th, Porsche Consulting China Partner Juntian Dong was invited to attend the Sino-German Economic Forum (Shenzhen) and participated in a dialogue session on the theme of new energy vehicles. The Economic Forum, jointly organised by the German Overseas Chamber of Commerce - Greater China and the Shenzhen Municipal People's Government, brought together Chinese and German industry representatives to focus on four major themes: new energy vehicles, new materials, biomedicine and smart manufacturing, to announce the latest industry developments and discuss future opportunities for cooperation.Focusing on the theme of "A New Era of Innovation - Cross-border Cooperation and Industry Chain Innovation for a New Automotive Future", Mr. Dong Juntian and a number of industry guests discussed the core elements of the future development of the automotive industry.The large-scale application of general-purpose artificial intelligence and deep learning technology is depicting the future of intelligent urban mobility, and humans will gradually seek a more accurate and efficient coordination and dispatch system within limited resources and space. The automotive industry needs to think about how it should align itself with the new information technologies and build new business models as a result.Dong Juntian said that no matter what posture and approach the automotive industry adopts to explore, it needs to be human-centred. Technology must ultimately serve human travel, and cannot exist independently of the travel scene. Information technology has brought massive amounts of data, the key is how to make these data and technology serve travel under the premise of compliance. A successful business model requires a reasonable use scenario, which can be divided into three perspectives: vehicle, human and enterprise. For example, remote diagnosis and preventive maintenance of vehicles are scenarios that work directly with cars; the capture of potential consumer demands, grafting with other businesses and consumer feedback are scenarios that serve consumers; and there are scenarios related to the efficient operation of enterprises.At present, every practitioner is looking for what the future direction of the automotive industry is and what the core of development is. Dong Juntian stressed that the development of the automotive industry is to bring a better travel experience to users, so companies need to understand user needs and have the ability to implement technical solutions and industrialisation.Germany is an important birthplace of the automotive industry and China is an important market and production location. Deeply involved in the global supply chain and consumer market, Chinese and German companies stand at the crossroads of a century of industrial change and are also exploring new modes of cooperation. In this regard, Dong Juntian said that cooperation between the two countries means embracing markets, technologies and products from a business perspective, while from a national perspective, the smooth transformation of the automotive industry also represents economic and social stability.Porsche Management Consulting has deep experience in organisation, management and production in the automotive industry and has assembled a professional team of over 100 people in the automotive sector. In the midst of the changes in the automotive industry, Porsche Management Consulting will use its global experience to facilitate the cooperation and transformation of Chinese and German companies, and work together with those in the industry chain to address the new changes and inject new momentum into the development of the industry."