reply The cultural tourism industry is expected to see a strong recovery of the 10 trillion market

From the overall stagnation of the tourism industry, to the recovery of trans-provincial team tourism, from the continuous rise of the travel heat, to the intensive signing of tourism investment and financing projects... As the year 2020 draws to a close, the cultural and tourism industry is accelerating its recovery from the epidemic. Some key areas and key industries usher in an opportunity period. At the same time, the epidemic has forced tourism enterprises to accelerate digital transformation and innovative layout, and the pace of upgrading the tourism industry has been accelerating.Looking forward to the future, the industry points out that the new era of mass tourism, the new stage of well-off tourism has arrived, and a domestic tourism super market with 10 billion tourist trips and 10 trillion yuan consumption scale will gradually take shape. With the deepening of supply-side structural reform and the acceleration of demand-side reform, the revitalization and high-quality development of cultural and tourism industry will press the fast forward button again.The cultural and travel industry accelerated its recovery from the epidemicWinter tourism golden season has arrived, Ulanhot city is actively preparing for the "Red City winter charm silver love" as the theme of the fourth ice and snow tourism season series activities. The main part of the 240-metre slide has been completed and the windmill is expected to be completed by December 20, when it will be open to visitors.Affected by the epidemic, the tourism industry in 2020 has experienced unprecedented shocks and challenges. Now, "the dark hour is over and consumer confidence is steadily recovering." According to the China Tourism Group Development Report (2020) released by the China Tourism Academy.According to the report, in the first quarter, the number of domestic tourists and their income increased by 83.4% and 87.02% respectively compared with the same period last year, and the tourism economy index hit a record low. However, in the past few months, the domestic tourism industry has started to resume, with the number of domestic tourists and income growth in the first half of the year dropping by 69.7% and 77.3%, respectively, compared with the same period last year. During the National Day period, domestic tourist reception and income on a comparable basis recovered to 79% and 69.9%, respectively.Spring river water duck Prophet. More and more tourism companies are feeling the warmth. Ctrip group announced its third-quarter financial results on Dec 2, showing a net profit of 1.6 billion yuan and a net profit margin of 29 percent, up 99 percent from the same period last year, far exceeding the industry's previous expectations. It is also the first time ctrip has made a profit since the outbreak.With the recovery of domestic tourism consumption, some key regions and key industries usher in an opportunity period. Ningxia, Qinghai, Xinjiang, Inner Mongolia, Heilongjiang and other provinces and regions are rapidly heating up tourism consumption, showing great potential; Rural tourism, vacation around the city, sports + tourism, health care, research and other heat continues to rise.The epidemic has also given rise to a series of new demands and supplies in the tourism market. New forms of tourism consumption, such as health tourism, suburban tourism, parent-child tourism and self-drive tourism, are expanding rapidly. Tourism companies are accelerating the embrace of online and smart, and accelerating the transformation of the industry into "Internet + tourism".The central government's policy of support has been intensively implementedBehind the strong recovery of the cultural and tourism industry is the intensive implementation of the central government's package of support policies. Since the outbreak of the epidemic, many government departments have studied the impact of the epidemic in a timely manner, understood the needs of enterprises, and introduced a series of fiscal, tax, social security and financial policies to help enterprises, so as to support market players in stimulating their innovation potential and create a favorable environment for development.In terms of financial support, local governments are allowed to adjust part of the expenditures of the tourism development fund in 2020, which has been released in advance by the central finance, with the focus on supporting the discount interest on loans to small, medium and micro tourism enterprises. In terms of tax reduction and fee reduction, policies such as VAT reduction or exemption for small, medium and micro businesses, extending the carrying forward period of losses for enterprises in difficulty, periodic exemption of social insurance premiums for small, medium and micro businesses, deferred payment of housing accumulation funds, and rent reduction or exemption have all benefited the cultural and travel industry.At the end of the market, the government issues "travel vouchers", scenic spots reduce prices or offer free of charge, and merchants offer deep discounts to promote cultural travel consumption. Thanks to the concerted efforts of multiple parties, "the tourism industry has come out of the most difficult moment and entered a new stage of full resumption of work and production under the normal epidemic prevention and control. "Confidence in tourism consumption is recovering and the tourism industry is gaining momentum." Duan Qiang, president of the China Tourism Association.We should not only help enterprises tide over difficulties, but also guide and promote industrial innovation and development. From focusing on activating digital consumption and promoting the development of digital cultural tourism industry, to deepening the "Internet + tourism" to promoting the high-quality development of tourism industry, from strengthening the digitalization of smart tourism industry in the new stage, to promoting the high-quality development of digital cultural industry... We accelerated the introduction of a series of practical measures to promote digital transformation and upgrading of the travel industry.More good news is still on the way. For the development of cultural and tourism industry, the 14th five-year Plan has released many signals, such as improving the holiday system, inheriting and carrying forward the excellent traditional Chinese culture, and promoting the integrated development of culture and tourism."We must expand and strengthen the tourism industry, cultivate and prosper the domestic tourism market, fully unleash the potential of domestic demand and promote the great domestic cycle." Hu Heping, minister of Culture and Tourism, said at the China Tourism Group Development Forum 2020 on Wednesday that China should speed up the construction of a modern tourism system, enrich product supply, vigorously develop mass tourism and smart tourism, and promote the integrated development of culture and tourism. We will vigorously promote integrated development of tourism with agriculture, industry, education, sports and other fields, so as to foster new forms of business, generate industrial chains, and create more new areas of growth and poles of growth.A 10 trillion market is availableThe industry pointed out that the cultural travel industry is in the throes of transformation forward steadily. Looking ahead, a larger market space is about to open. Dai Bin, president of the China Tourism Academy, said that in the next five years, China will form a domestic tourism super market with 10 billion tourist trips and 10 trillion yuan of consumption, and maintain its overall contribution rate to the national economy and social employment at more than 10 percent.Many companies also see great potential in the market. Wan Min, chairman of China Tourism Group Co., LTD., pointed out that China is about to become the world's largest consumer market. Tourism is a strategic pillar industry of the national economy, contributing more than 10% to GDP in the past five years, and the resident travel index has reached 18.8%. During the 14th five-year Plan period, China's population structure will undergo profound changes, which will generate new tourism consumption demand. As a high-frequency and low-density consumption model, leisure vacation will become an important force point for the development of the tourism industry.Peak wisdom founder Liu Feng believes that the market shows a trend of differentiation, personalization and specialization, supply to better achieve quality, customization and theme. He analyzed, on the one hand, the market is sinking obviously, on the other hand, the demand for quality upgrading is very strong. You need the supply side to create demand, and you need the demand side to pull supply."Reform and opening up are still the fundamental driving force behind the upgrading of tourism and its sustained spurt of vitality. For large cultural and tourism groups, we need to work hard on institutional innovation, establish more effective incentive mechanisms, and create an institutional environment that encourages innovation, so as to make more enterprises live and grow stronger." "Cyts chairman Kang Guoming said.