reply The world's largest e-sports market attracts multinational enterprises to "get out" o

The market size exceeds 100 billion yuan, and every three people have one user. As the world's largest esports market, the huge opportunities unleashed by China are luring multinationals out.China's e-sports game market revenue increased from 94.727 billion yuan in 2019 to 136.557 billion yuan in 2020, with a year-on-year growth of 44.16%, according to the Report on China's Game Industry in 2020, jointly released by the Game Publishing Committee of China Audio, Video and Digital Publishing Association and the China Institute of Game Industry Development. In 2020, the number of e-sports game users in China reached 488 million, an increase of 9.65 percent over the previous year.China's e-sports market is expected to reach 165.14 billion yuan in 2021, including client end, mobile end game and e-sports ecological market, according to a forecast by iResearch, a professional consultancy.The huge opportunities released by China's e-sports market have attracted multinational companies in related industries to "get out of the business".IKEA, the world's leading furniture and home goods retailer, recently held the world premiere of its new e-sports collection in Shanghai. More than 30 products, including e-sports tables and storage cabinets, were put on sale in the Chinese mainland market on the same day, and planned to be released in other markets around the world in the future.Based in a product research and development center in Shanghai, IKEA and Asus Computer's brand "ROG" (Republic of Games) launched a furniture and home products line aimed at Chinese and global gamers."Games are a source of relaxation, independence, fun, and they offer new ways to connect with people. Through games, people also develop skills in problem solving, teamwork and communication." Anna Kuriga, president of IKEA China, said that IKEA, which has been deeply involved in the Chinese market for many years, hopes to create a healthy, comfortable, orderly, personalized and atmosphere space and experience for Chinese and global gamers in their homes through the new products.Optometry giant Zeiss Optics has also set its sights on China's e-sports market, a potentially huge market. Recently, Zeiss Optical announced that it will join hands with IG e-sports club to carry out in-depth cooperation on multiple levels such as technological innovation and product design, and provide visual product solutions for e-sports professionals and public players based on its technical advantages.Xu Bo, executive deputy secretary general of Shanghai e-sports association, said that as a brand new cultural symbol, the e-sports industry has gathered a large number of young people and has great consumption prospects. The integration of e-sports and traditional industries has become an inevitable trend."As the most important market in the global esports sector, China's esports market will bring great opportunities to related industries, which will attract more multinational companies to cross the border and 'go out'." , xu bo, said.