reply Aliexpress aims to build "cross-border platform that best understands Chinese merchants"

Aliexpress's long-term vision is to build the world's largest cross-border e-commerce platform, Zhang Kaifu, vice president of Alibaba Group and general manager of AliExpress, said at the annual AliExpress 2022 Summit. "Our requirement for ourselves is to be the cross-border platform that best understands Chinese merchants."At the summit site, AliExpress announced more than ten service measures, including setting up six local service centers, increasing investment in preferred warehouses and overseas warehouses, improving performance efficiency, optimizing business ecology, driving new markets and opening up new tracks. Aliexpress said the measures will effectively solve practical operational problems faced by merchants on the platform. Zhang kaifu introduced that In 2022, AliExpress will bring more certainty to users in accelerating the high-quality growth of high-quality merchants, accelerating the improvement of global logistics compliance capacity, and optimizing platform mechanism and merchant ecology.Support high-quality businesses to increase the new trackIn terms of ensuring the certainty of the flow of high-quality merchants, Zhang kaifu said that in recent years, Chinese goods with high quality and low price have opened up the overseas market. With the recovery of production capacity and gradual release of demographic dividend in Southeast Asia and other countries, low-value commodities face fierce competition. High-consumption new markets such as Europe and the United States, Japan and South Korea have put forward higher requirements for quality services, and compliance supervision in the international market has become increasingly strict. To this end, China's cross-border e-commerce must find a new path of high-quality growth. Aliexpress put forward the G100 plan last year, and this year, it has increased its support for high-quality brands by introducing new measures such as the gold and silver system and more accurate search and matching to provide high-quality merchants with more certain traffic. In addition, AliExpress will launch a new track AE Mall to create a new brand position for high-quality supply, and give AE Mall merchants a new identity, so that consumers can feel that the merchants are better in product quality, logistics fulfillment, customer service and other aspects. Merchants entering AE Mall will enjoy a series of platform services such as one-to-one exclusive customer service, guaranteed traffic flow and commission incentive.Ensure logistics contract implementation focus on key marketsAccording to Zhang kaifu, AliExpress has built 28 overseas warehouses in 9 countries, covering a total area of 860,000 square meters, and has also set up 10 preferential warehouses in Shenzhen, Dongguan, Hangzhou and other cities. However, due to the repeated epidemic, logistics has become a bottleneck problem for China's foreign trade businesses. Express delivery cannot be collected in some parts of China, international delivery costs are too high, logistics in overseas markets is short, and transportation efficiency is low. To this end, AliExpress will increase its investment in cross-border logistics infrastructure construction this year, especially the deployment of preferred warehouses and overseas warehouses, and focus on improving trunk and terminal timeliness. At the same time, AliExpress will continue to increase its investment in user-side marketing, encourage consumers to change their transaction behavior, and enable more merchants to reduce logistics costs through joint orders. "This year aliExpress aims to help 90% of the platform's merchant orders complete 72-hour delivery, and double the number of overseas delivery centers and self-service counters." Zhang kaifu said.It is understood that In 2021, AliExpress will achieve considerable growth in the Northeast Asian market represented by South Korea, as well as the Middle East, Latin America and North America. Among them, Spain and France market 10-day order volume doubled; Brazil tripled the number of paid buyers; GMV (gross merchandise value) in The Korean market increased by 44 percent and the number of buyers increased by 50 percent. Mexico and Chile both saw 30-40% GMV growth.Zhang kaifu said aliExpress will continue to increase its localization investment in key countries in 2022. Focus on breakthroughs in key categories in the South Korean market, increase investment in Weihai Warehouse, reduce logistics costs, and improve logistics experience. We will introduce more ecological partners and service providers in the European market to help merchants meet regulatory requirements and improve their ability to operate in compliance and develop steadily.Optimize platform mechanism to improve operating environmentIn terms of ensuring the certainty of the whole platform mechanism, Zhang Kaifu said, "We are very determined to start to upgrade the platform market mechanism and the business environment comprehensively this year, to help businesses that are serious in operation, fulfill contracts and provide good services to get traffic and gain growth."Over the past year, AliExpress has seen a 43% increase in the number of merchants with annual sales of more than $1 million, a 30% increase in new users, and a 25% increase in the speed of logistics. This year, AliExpress will launch a series of measures to optimize the platform mechanism, control malicious competition, guarantee the fairness and justice of the platform, and improve the business environment for merchants. Aliexpress will provide a certain amount of traffic incentives to merchants who can do a good job in product performance, product quality and user experience. In the face of the compliance requirements of the European and American markets, AliExpress will introduce relevant service providers and also provide one-click service of commodity diagnostic tools. In addition, AliExpress will also invest a dedicated team to optimize official tools to help merchants lower the threshold of operation.